And that can be all because they understood the algorithm as much as they understood the rhythm. The best type beat producers can make thousands a month-and possibly as much as $60,000, according to Abe Batshon, CEO of BeatStars, a leading beat marketplace. And while leases typically cost between $15 and $150, they can add up quickly. If done right, type beats can be a lucrative business model: YouTube will typically rank the instrumental higher in search results, leading to more views and potentially more sales and leases for the track. And by doing so, the producer can capture a new audience and customer base who may not have been aware of them beforehand. Or even Taylor Swift and Carly Rae Jepsen. A type beat is a fairly simple concept in practice: A beatsmith creates a composition that sounds similar to one that, for example, Drake may use, or one that they could potentially hear Drake on, and then uploads it to YouTube with the title “Drake Type Beat.” The hope is to draw in vocalists searching for a backing track to purchase for a new song.
It’s a realm where imitation-or at least, inspiration-may not be the highest form of flattery, but it is the quickest way to gain attention. Welcome to the digital world of “type beats,” where producers are as focused on finding the right keywords for their creations as they are the right hi-hats or synth patches. And it helps if those words are “Drake,” “Future,” “Roddy Ricch,” or the names of any number of popular artists who have a sound that up-and-coming rappers and vocalists are looking to tap into. For music producers uploading their work to YouTube, a few keywords can make all the difference in netting a hit.
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